Effective Date: September 3, 2026
Emerald Custom Pools & Patios (“Emerald Custom Pools & Patios,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, and when it may be shared.
By using our website, submitting a form, requesting services, making a purchase, or otherwise providing information to us, you acknowledge the practices described in this Privacy Policy.
Personal Information We Collect
Depending on how you interact with Emerald Custom Pools & Patios, we may collect:
- Your name
- Service, billing, and delivery addresses
- Telephone or mobile phone numbers
- Email addresses
- Information about your pool, property, requested services, or appointments
- Communications you send to us
- Credit card, payment, and billing information when required to provide a service or complete a purchase
- Financing or lending information when you request financing
- Permit-related information when permits are required
- Website usage information, such as your IP address, browser type, device information, pages visited, and information collected through cookies or similar technologies
Payment and credit card information may be processed or stored by third-party banks, payment processors, or financial software providers. Emerald Custom Pools & Patios may receive transaction details and payment-status information from those providers.
How We Use Personal Information
We use personal information only for legitimate business purposes, including:
- Responding to inquiries and service requests
- Scheduling and managing requested appointments
- Providing pool maintenance, repairs, remodeling, retail, delivery, and other requested services
- Communicating with customers about appointments, estimates, projects, services, purchases, deliveries, or accounts
- Obtaining permits and coordinating inspections when required
- Preparing and sending estimates, contracts, invoices, receipts, and other business documents
- Processing payments and managing customer accounts
- Processing or coordinating financing when requested
- Providing customer support
- Maintaining business, accounting, tax, and service records
- Improving our website and business operations
- Protecting our customers, employees, company, and legal rights
- Complying with applicable laws and regulatory requirements
We do not sell personal information.
How Personal Information Is Shared
Emerald Custom Pools & Patios does not share personal information except when reasonably necessary to provide requested services, operate our business, process transactions, or comply with legal obligations.
Personal information may be shared with:
- Banks, credit card processors, and payment-processing companies
- Customer relationship management, scheduling, accounting, and financial software providers
- Lenders and financing providers when a customer requests financing
- Delivery personnel and delivery service providers
- Government offices, permitting authorities, and inspectors when necessary
- Vendors, contractors, or service providers involved in providing a requested product or service
- Emerald Custom Pools employees who are directly involved with the customer, appointment, account, delivery, or project
- Professional advisers, insurers, or legal authorities when reasonably necessary to protect our rights, comply with the law, or respond to a lawful request
These parties are provided only the information reasonably necessary to perform the applicable service or business function.
SMS and Mobile Messaging Privacy
When you provide your mobile phone number and expressly opt in to receive text messages, Emerald Custom Pools & Patios may send you text messages concerning appointments, estimates, services, projects, invoices, payments, account updates, customer support, and other communications covered by your consent.
SMS consent is not shared with third parties or affiliates. Mobile phone information and text messaging opt-in data and consent will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.
Service providers that support the technical delivery of our text messages may process limited information solely to provide messaging services on our behalf. They are not authorized to use your SMS consent or mobile information for their own marketing purposes.
Message frequency varies. Message and data rates may apply. Consent to receive text messages is not a condition of purchasing any product or service.
You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance or contact Emerald Custom Pools & Patios directly. After opting out, you may receive a final confirmation message. We may continue to contact you through non-SMS methods when reasonably necessary to provide requested services or manage your account.
Cookies and Website Technologies
Our website may use cookies, analytics services, tags, and similar technologies to understand website activity, maintain website functionality, improve user experience, and evaluate the effectiveness of our marketing.
You may be able to limit cookies through your browser settings. Disabling cookies may affect certain website features.
Project Photos, Videos, and Marketing Content
Emerald Custom Pools & Patios may photograph or record completed work for documentation, portfolio, advertising, website, and social media purposes. We do not intentionally publish a customer’s street address or other direct contact information with project photos or videos. We take reasonable steps to avoid displaying identifying details, such as house numbers, vehicle license plates, access codes, or documents containing personal information.
We will only publish photos or videos in which a customer is visible or personally identifiable when the customer has provided authorization. Authorization may be provided in writing, electronically, through participation in a testimonial or marketing video, or through another documented form of consent.
Customers may contact Emerald Custom Pools & Patios if they have questions or concerns about a published project photo or video.
Information Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
Information Retention
We retain personal information for as long as reasonably necessary to provide services, maintain business and financial records, fulfill contractual obligations, resolve disputes, enforce agreements, and comply with applicable legal, tax, accounting, permitting, and regulatory requirements.
Your Choices
You may contact us to:
- Request that we update or correct your contact information
- Opt out of promotional emails
- Opt out of text messages by replying STOP
- Ask questions about how we handle your personal information
Certain records may be retained when required for legal, financial, contractual, warranty, safety, or legitimate business purposes.
Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our website. If we learn that such information was collected, we will take reasonable steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any revised policy will be posted on this page with an updated effective date. Your continued use of our website or services after an update is posted indicates your acknowledgment of the revised policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Emerald Custom Pools & Patios
11432 N Bus Hwy 287
Fort Worth, Texas 76179
Phone: 817-800-0786
Website: Emerald Custom Pools